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WHY LAWYERS NEED ONLINE REPUTATION MANAGEMENT?

 Online searches can be conducted by many parties, such as clients, associates, partners, opposing counsel, staff, personal contacts and others. Online, negative references to you and your firm can scare off potential clients, sour business relationships, harm recruiting efforts and have a number of other negative effects on your practice. Moreover, negative information can live online long after the underlying issues have been resolved, and this information can become lodged at the top of search results. This can cause ongoing damage to your firm or company and your professional reputation.

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Sri Lanka data protection laws seen inadequate

Digital commerce in Sri Lanka is growing along with greater internet penetration but data protection for consumers is still inadequate, a forum was told.

“Sri Lanka does not have the legal regime to prevent information being shared wrongfully,” said Thishya Weragoda, an Attorney at Law of the Supreme Court Sri Lanka.

“I have right, when I give vendors data, to ask my data to be protected,” he told a forum held by the Institute of Policy Studies of Sri Lanka to mark the World Consumer Rights Day on Wednesday, March 15.

“Till the law comes, we have to demand that traders not to abuse our information,” Weragoda said.

Consumers have to provide personal information when buying online such as downloading music, he said.

“We give out all our personal details – there’s much value in that information,” Weragoda told the forum which was on the consumer rights in the digital age. “Vendors know what our preferences are.”

IPS Deputy Director Dushni Weerakoon said 30% of the Sri Lankan population is connected to the internet today.